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Strategic management: theory
by Jones, Gareth R., Hill, Charles W. L., Schilling, Melissa A.
0
Type: Book
"This book features a unique blend of core concepts and brief, international case studies in marketing. Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools …
Focusing on recent technological advances, this comprehensive collection of cases addresses the important strategic decisions faced by managers in today's dynamic business environment. The cases selected range from pop singer Madonna to the entire U.S. airline industry.
"The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization of the key strategic management concepts and frameworks described in …