Cases to accompany Contemporary strategy analysis, fifth ed

Cases to accompany Contemporary strategy analysis, fifth ed

by Grant, Robert M.

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Title Statements

  • Full title :Cases to accompany Contemporary strategy analysis, fifth ed. / Robert M. Grant.

Edition Statements

  • Publication Date:cop. 2005.

Publication Statements

  • Publisher(s):Blackwell
  • Place of Publication:Malden (MA)
  • Language:eng
  • Publication Date:cop. 2005.

The Physical Object

  • Description:XII, 378 str. : : tabele, graf. prikazi ; : 25 cm

Edition Identifiers

  • ISBN:1405124083, 9781405124089
  • oclc:ocn440998205
  • Dewey Decimal:658.4/012

Table of Contents

Preface ; Acknowledgments ; 1. Madonna (Robert M. Grant) ; 2. Laura Ashley Holdings plc: The Battle for Survival (Robert M. Grant) ; 3. The US Airline Industry in 2002 (Robert M. Grant) ; 4. Ford and the World Automobile Industry (Robert M. Grant) ; 5. Wal-Mart Stores, Inc., March 2004 (Robert M. Grant) ; 6. Eastman Kodak: Meeting the Digital Challenge (Robert M. Grant) ; 7. Organizational Restructuring within the Royal Dutch/Shell Group (Robert M. Grant) ; 8. Harley-Davidson, Inc., February 2004 (Robert M. Grant) ; 9. On-line broking: Surviving the downturn at Merrill Lynch, Charles Schwab, and E*Trade (Anjali Bakhru and Ann Brown) ; 10. EMI and the CT Scanner [A] and [B] (Christopher A. Bartlett) ; 11. Rivalry in Video Games (Robert M. Grant) ; 12. Eni S.p.A.: Building an International Oil Major (Robert M. Grant and Michael Ritter) ; 13. Birds Eye and the UK Frozen Food Industry (Robert M. Grant) ; 14. Euro Disney: From Dream to Nightmare, 1987-94 (Robert M. Grant) ;15. Richard Branson and the Virgin Group of Companies in 2004 (Robert M. Grant) ; 16. General Electric: Life After Jack (Robert M. Grant) ; 17. AES Corporation: Rewriting the Rules of Management (Robert M. Grant) ; I…

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Subjects

Case studies decision making Decision making -- Case studies Management Planification stratégique -- Études de … Prise de décision -- Études de cas Strategic planning Strategic planning -- Case studies

Writers

Grant, Robert M.

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