Services marketing

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This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

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Title Statements

Full title :Services marketing.

Summary

This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

Edition Statements

Publication Date:2010.
Edition:7th ed., Global ed

Publication Statements

Publisher(s):Pearson Education
Place of Publication:Harlow
Language:eng
Publication Date:2010.

The Physical Object

Description:648 pages : : illustrations

Edition Identifiers

ISBN:9780273756064, 0273756060, 9780136118749, 0136118747
oclc:ocn963570606
Dewey Decimal:658.8

Subjects

bedrijfsvoering Customer relations Dienstensector economic sectors economische sectoren klantrelaties Management Marketing Marketing typen Marketing Types Professional Services professionele dienstverlening Professions -- Marketing Professions libérales -- Marketing Service industries -- Marketing Services Services (Industrie) -- Marketing studieboeken tertiaire sector tertiary sector