"5672" Result
Sort By:
"Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by…
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas c…
Prologue -- Secret ingredient #1: don't chase tradition : the uniqueness principle -- Secret ingredient #2: just-in-time information collection : the purposeful information principle -- Secret ingredient #3: a professional systems architecture : the systems principle the secret …
Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus group…
Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus group…
The success or failure of your business depends on the success or failure of your marketing efforts. If you can identify what your customers want, need, and can afford--and then give it to them--you will achieve outstanding results. Filled with Brian Tracy's trademark wisdom, th…
Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus group…