This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
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Bijdragen over feministische perspectieven in de theorie en praktijk van marketing. Bevat: Marketing and feminism: an evolving relationship / door Miriam Catterall, Pauline Maclaran en Lorna Stevens; Market feminism: the case for a paradigm shift / door Linda Scott; Have we come…
In 11 chapters by leading scholars, 'The Market Makers' provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy.
Augmented reality for food marketers and consumers
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Type: Book
Augmented reality for food marketers and consumers' starts with an explanation of what augmented reality is and how it works. It lists the technical requirements and gives an overview of popular applications. One of the chapters focuses on augmented reality in retailing and its …
Sensory and aroma marketing
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Type: Book
"This book explains how sensory and aroma marketing is used by food companies to improve the sales of their products at different locations. It starts with an introductory section about the current relevance of this field, and the foundation of how senses can affect consumers' b…