A framework for marketing management

A framework for marketing management

by Kotler, Philip

Type Book
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The Internet is changing the way consumers buy, and the way companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.

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Title Statements

  • Full title :A framework for marketing management / Philip Kotler & Kevin Lane Keller.

Summary

The Internet is changing the way consumers buy, and the way companies buy from each other. This text represents a guide to these news ways of buying and selling, showing how marketers can make the most of the new technology.

Read More ↓

Edition Statements

  • Publication Date:©2016
  • Edition:Sixth edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:©2016

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:9781292093154, 1292093153
  • oclc:ocn971163871
  • LC Classification:HF5415.13
  • Dewey Decimal:658.8

Subjects

BUSINESS & ECONOMICS -- Industrial Mana… Business & Economics -- Management BUSINESS & ECONOMICS -- Management Scie… BUSINESS & ECONOMICS -- Organizational … Case studies Marketing -- Case studies. -- Management Marketing -- Études de cas. -- Gestion Marketing -- Gestion Marketing -- Management

Writers

Kotler, Philip Keller, Kevin Lane

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