A framework for marketing management

A framework for marketing management

by Kotler, Philip

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Title Statements

  • Full title :A framework for marketing management.

Edition Statements

  • Publication Date:2016
  • Edition:Sixth edition, Global Edition

Publication Statements

  • Publisher(s):Pearson
  • Place of Publication:Boston
  • Language:eng
  • Publication Date:2016

Notes

Previous edition: 2011.

The Physical Object

  • Description:344 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9781292093147, 1292093145
  • oclc:on1062273731
  • LC Classification:HF5415.1
  • Dewey Decimal:658.8

Subjects

Case studies Marketing -- Case studies. -- Management Marketing -- Études de cas. -- Gestion Marketing -- Gestion Marketing -- Management

Writers

Kotler, Philip Keller, Kevin Lane

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