Advanced technologies management for retailing: frameworks and cases
by Pantano, Eleonora Timmermans, H. J. P.
"This book contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior"--Provided by publisher.
Read More ↓Title Statements
- Full title :Advanced technologies management for retailing : frameworks and cases / Eleonora Pantano and Harry Timmermans, editors.
Summary
"This book contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior"--Provided by publisher.
Read More ↓Edition Statements
- Publication Date:©2011.
Publication Statements
- Publisher(s):Business Science Reference
- Place of Publication:Hershey PA
- Language:eng
- Publication Date:©2011.
The Physical Object
- Description:xvii, 390 pages : : illustrations ; : 29 cm
Edition Identifiers
- ISBN:9781609607388, 1609607384, 9781609607395, 1609607392, 9781609607401, 1609607406
- oclc:ocn711777262
- LC Classification:HF5429
- Dewey Decimal:658.8/7
Table of Contents
Section 1. Advances in technologies management for retailing : Point-of-sale technologies at retail stores: what will the future be like? / Richard Clodfelter -- The evolution tornado retail / Bernd Hallier -- Modelling shopper responses to retail digital signage / Charles Dennis [and others] -- The design of an advanced virtual shopping assistant for improving consumer experience / Vincenzo Corvello, Eleonora Pantano, Assunta Tavernise -- Information and communication technologies in marketing channels: product considerations / Irene Gil Saura, Marta Frasquet Deltoro, Maria Eugenia Ruiz-Molina -- International fashion retailing from an enterprise architecture perspective / Torben Tambo -- Section 2. Digital contents management for technology-based retailing : Frameworks for a consumer's group knowledge representation / Massimo Franco [and others] -- Internet management for communication-distribution interaction as a means to maximize customer consumption experience: the Volagratis case / Claudia Cascia [and others] -- Customer intelligence as the powerful means for turning information into profit / Sanda Renko -- Give to get: an experimental study to explore information giving in…
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