This book contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior.
"This book contributes to our understanding of applications of new technologies and their impact on the design and development of point of sale systems and on consumers' behavior"--Provided by publisher.
The geographies of retailing and consumption have become one of the key topics of the late 20th century, both in terms of research and in terms of undergraduate teaching. This text provides students with an overview of this subject.
The geographies of retailing and consumption have become one of the key topics of the late 20th century, both in terms of research and in terms of undergraduate teaching. This text provides students with an overview of this subject.
Retail and marketing channels: economic and marketing perspectives on producer-d…
by Pellegrini, Luca, Reddy, Srinivas K., Università commerciale Luigi Bocconi., Centro di studi sul commercio, New York University., Department of Marketing, International Conference on Distribution, Milan, Italy)
Private facts -- Private myths -- Private past -- Private present -- Private future -- The S & S X global research report -- The shopper perspective -- The brand perspective -- The retailer perspective -- The overall perspective -- For every threat there's an opportunity -- The …
"Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappear as soon as its offering is wearied. This is a very s…
""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"-