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Grewal/Levy's Marketing shows today's social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers. Underscoring that even the best products and services will go unsold if marketers…
"In Marketing 8e, student will learn how marketing has evolved into its present-day, integral business function of creating value how firms maintain value and rely on value for establishing lasting relationships with their customers. Throughout this edition, we provide numerous …
"In Marketing 8e, student will learn how marketing has evolved into its present-day, integral business function of creating value how firms maintain value and rely on value for establishing lasting relationships with their customers. Throughout this edition, we provide numerous …
"In Marketing 8e, student will learn how marketing has evolved into its present-day, integral business function of creating value how firms maintain value and rely on value for establishing lasting relationships with their customers. Throughout this edition, we provide numerous …
Suitable for the changing student population, this title has emphasis on experiential learning and focuses on the value that marketers create for the firm. It also provides students with hands-on learning tools through Connect Marketing.
