Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated…
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Offers step-by-step instructions for everything involved in planning and running a retail business, covering such topics as budgeting, financial planning, marketing, using social media, and managing daily operations.