Retail in detail

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving.

Includes index.

Part 1: Introduction; Chapter 1: What to Expect from This Book; Chapter 2: History and Current State of Retailing; Chapter 3: The Future of Retailing in the Electronic Age; Part 2: Decisions Must Be Made!; Chapter 4: Is Retailing Really for You?; Chapter 5: Planning for Your Business; Chapter 6: What Will You Sell?; Chapter 7: What Venue Will You Use?; Chapter 8: How Will You Choose a Location?; Chapter 9: Closing on Your Location; Part 3: Starting Up!; Chapter 10: Money, Money, Money!; Chapter 11: Legal and Regulatory Issues; Chapter 12: Purchasing YourInventory.

Chapter 13: Preparing for Your Grand OpeningPart 4: Daily Operations; Chapter 14: Displaying YourMerchandise; Chapter 15: Pricing Your Products; Chapter 16: Customer Relations; Chapter 17: Risk Management; Chapter 18: Day-to-Day Cash Management; Chapter 19: Financial Management andBookkeeping; Chapter 20: Managing Inventory; Chapter 21: Family and Employee Relationships; Part 5: Marketing Your Product; Chapter 22: Marketing Basics; Chapter 23: Marketing with Email andWebsites; Part 6: Planning for the Future; Chapter 24: Managing Change in Your Operating Environment.

Chapter 25: Protecting Your Store from Internet Comp…