Advertising and sales promotion strategy

Advertising and sales promotion strategy

by Tellis, Gerard J.

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Title Statements

  • Full title :Advertising and sales promotion strategy

Edition Statements

  • Publication Date:1998

Publication Statements

  • Publisher(s):Addison-Wesley
  • Place of Publication:Reading, Mass
  • Language:dan
  • Publication Date:1998

The Physical Object

  • Description:xvii, 483 s. : : illustrations

Edition Identifiers

  • ISBN:0321014111, 9780321014115
  • oclc:ocn476786117

Subjects

reklame Sales promotion

Writers

Tellis, Gerard J.

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