Advertising

Advertising: concept and copy

by Felton, George

Type Book
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Title Statements

  • Full title :Advertising : concept and copy / George Felton

Edition Statements

  • Publication Date:2013
  • Edition:Third edition

Publication Statements

Notes

Part one: Strategy. Part two: Execution. Part three: The toolbox

The Physical Object

  • Description:320 sider

Edition Identifiers

  • ISBN:9780393733860, 0393733866
  • oclc:ocn868025928
  • LC Classification:HF5823
  • Dewey Decimal:659.1

Table of Contents

Part one: Strategy -- Part two: Execution -- Part three: The toolbox.

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Subjects

advertising advertising strategy Consumer behavior interactive advertising reklame social media storytelling

Writers

Felton, George

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