Publicidad

Publicidad

by Kleppner, Otto

Type Book
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Title Statements

  • Full title :Publicidad / Otto Kleppner, J. Thomas Russell, W. Ronald Lane, Karen Whitehill King ; traducción Astrid Mues Zepeda.

Edition Statements

  • Publication Date:2005.
  • Edition:16a. ed

Publication Statements

  • Publisher(s):Pearson, Prentice Hall
  • Place of Publication:México
  • Language:spa
  • Publication Date:2005.

Notes

Incluye Glosario, notas finales e índice.

Kleppner's advertising procedure.

The Physical Object

  • Description:xvii, 768 pages : : il., diagrams ; : 27 cm

Edition Identifiers

  • ISBN:970260642X, 9789702606420
  • oclc:ocn880362132
  • LC Classification:HF5823
  • Dewey Decimal:659.1

Subjects

advertising

Writers

Kleppner, Otto Lane, W. Ronald Russell, J. Thomas Whitehill King, Karen

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