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'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
"The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton's Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the…