Advertising

Advertising: Concept and Copy

by Felton, George

Type Book
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'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.

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Title Statements

  • Full title :Advertising : Concept and Copy / George Felton.

Summary

'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.

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Edition Statements

  • Publication Date:2013.
  • Edition:3rd ed

Publication Statements

  • Publisher(s):W.W. Norton
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2013.

Notes

Previous ed.: 2006.

The Physical Object

  • Description:304 pages : : illustrations (black and white, and colour) ; : 22 cm

Edition Identifiers

  • ISBN:9780393733860, 0393733866
  • oclc:on1251400102
  • Dewey Decimal:659.1

Subjects

advertising Advertising copy Business and Management Publicité -- Rédaction

Writers

Felton, George

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