Business research methods
Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
Read More ↓Title Statements
- Full title :Business research methods / Donald R. Cooper, Pamela S. Schindler.
Summary
Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.
Read More ↓Edition Statements
- Publication Date:©2011.
- Edition:11th ed
Publication Statements
- Publisher(s):McGraw-Hill/Irwin
- Place of Publication:New York
- Language:eng
- Publication Date:©2011.
The Physical Object
- Description:xxii, 761 pages : : illustrations (chiefly color), map ; : 29 cm
Edition Identifiers
- ISBN:9780073373706, 0073373702, 9780071289221, 0071289224
- oclc:ocn613646855
- LC Classification:HD30.4
- Dewey Decimal:658.0072
Table of Contents
Research in business -- Ethics in business research -- Thinking like a researcher -- The research process: an overview -- Clarifying the research question through secondary data and exploration -- Research design: an overview -- Qualitatitive research -- Observation studies -- Experiments -- Surveys -- Measurement -- Measurement scales -- Questionnaires and instruments -- Sampling -- Data preparation and description -- Exploring, displaying, and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview -- Presenting insights and findings: written reports -- Presenting insights and findings: oral presentations.
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