Business research methods

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Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.

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Title Statements

Full title :Business research methods / Donald R. Cooper and Pamela S. Schindler.

Summary

Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory.

Edition Statements

Publication Date:2011.
Edition:11th ed

Publication Statements

Publisher(s):McGraw-Hill Higher Education
Place of Publication:New York
Language:eng
Publication Date:2011.

Notes

Previous edition: 2008.

The Physical Object

Description:xxii, 761 pages : : illustrations (some color) ; : 28 cm

Edition Identifiers

ISBN:9780071289221, 0071289224, 9780073373706, 0073373702
oclc:ocn660519055
LC Classification:HD30.4
Dewey Decimal:650.072

Subjects

Affaires -- Méthodologie Affaires -- Recherche Betriebswirtschaftsstudent Business -- Methodology Business -- Research -- Methodology Business and Management Business research Empirische Sozialforschung Forschungsmethode Research -- Methodology Wissenschaftliches Arbeiten