This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring …
This title contains current examples from the field of technology. It also covers global operations and the need for continuous improvement in the quality and productivity in the service industry.
What isn't management and why doesn't it matter? This book leads the reader away from the stories told by managers and management theories to show the secret history of the field. In characterizing the progress of management as a war on workers, this book offers a controversial …
There is a Secret Language of Leadership: a set of cues and signals which has existed throughout the course of human history, uniting leaders from Alexander to Obama, Caesar to Steve Jobs, Mandela to Malala. Thousands of years ago, Classical Rhetoricians sought to crack this cod…
Top speechwriter, Simon Lancaster, blends ancient rhetoric and neuroscience to create the ultimate practical guide to the Language of Leadership.
"The internet and social media make managing a company's reputation significantly more challenging. While consumers and stakeholders wield new powers to champion and damage brands, many organizations continue to manage their online reputations in a piecemeal and reactive manner.…
Social procurement represents one approach to maximising public spending and social value through the purchase of goods and services. It has gained increasing attention in recent years as a way that governments and corporations can amplify the benefits of their purchasing power,…
"Equip students with the critical leadership skills and solid understanding of today's theory needed to become effective business leaders in today's turbulent times with Daft's THE LEADERSHIP EXPERIENCE, 6E. Acclaimed author Richard Daft helps students explore the latest thinkin…
No longer only the domain of corporate public relations, corporate social responsibility (CSR) has now become a serious concern for many firms and a major sphere of academic research. However, most strikingly, by encouraging corporations to play a role in economic governance, pa…
This compilation of award-winning and award-nominated contributions from the Decision Sciences Institute's most recent conferences illuminates exceptionally high-value applications and research on analytics for decision-making, revealing powerful new opportunities for competitiv…
The history of entrepreneurship is an exciting new area of research that deepens our understanding of the roots of industrialization and economic growth. This book links entrepreneurship to business history, identifying the institutions which encourage entrepreneurship and empha…
"How should a Western company manage cross-culturally corporate values in its foreign subsidiaries? Do these values make sense everywhere and can they assumed to be universal or, on the contrary, are they culturally Western specific? Philippe d'Iribarne provides answers to these…
"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, …
"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, …
This book reveals the story of how the first large learning organization was formed. Emerging around 1870, it involved an organizational transformation that followed a disaster some 60 years earlier. The great success of this process was the introduction of a totally new approac…
Discover how your supply chain and operations work impacts financial performance, and how to align your efforts to help your company succeed - the fastest, best way to supercharge your own career! As a supply chain or operations professional, you may clearly understand your oper…
In an era where many believe Big Data has rendered human perception and observation 'old-school' or passe, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really…
