Do it wrong quickly: how the web changes the old marketing rules

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From this book, you will learn specific techniques for making the web's two-way marketing conversation work successfully, productively, and profitably. Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it, achieving unprecedented efficiency, accountability, speed, and results. Learn more from your customers, and learn it faster. Systematically measure online marketing results, and improve them. Create deeper relationships with your cust…

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Title Statements

Full title :Do it wrong quickly : how the web changes the old marketing rules / Mike Moran

Summary

Edition Statements

Publication Date:2007

Publication Statements

Publisher(s):IBM Press
Place of Publication:Upper Saddle River, NJ
Language:eng
Publication Date:2007

The Physical Object

Description:xxvii, 377 sider

Edition Identifiers

ISBN:0132255960, 9780132255967
oclc:ocn473115733
LC Classification:HF5415.1265
Dewey Decimal:658.872

Subjects

advertising afsætning Commerce électronique Customer relations Direct marketing Electronic commerce Internet advertising Internet marketing Markedsføring Marketing communication marketing segmentation Marketing sur Internet Publicité sur Internet