Prepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of caree…
"Social Media Marketing: A Strategic Approach is built upon an eight-step planning cycle that helps ensure the development of a winning SMM plan. This model incorporates the conceptual foundation and practical techniques necessary for creating a comprehensive and effective SMM …
Prepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of caree…
Prepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of caree…
Countering the doppelganger effect and boosting brand positivity in the age of consumerism.
"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--
The revolution will be commercialized -- A framework for global electronic commerce -- The web gets a memory -- The dot-com bubble -- Surveillance advertising takes shape -- The privacy challenge -- The legacy of the dot-com era. "Profit over Privacy gives internet surveillance…
A deep dive into the political roots of advertising on the internet. The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and anal…
"Profit over Privacy gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising"--
This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptual…
"This book provides information on new models and conceptualizations for advertising narration, historical transformation of narrative advertising components and researches on narrative advertising. It covers topics such as basic concept of advertising narration to new conceptua…
"[This book] is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is a…
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"--
"This book provides theoretical, reflective, and empirical perspectives on transmedia storytelling and digital marketing strategies in relation to audience engagement"