Countering the doppelganger effect and boosting brand positivity in the age of consumerism. COVER -- CONTENTS -- LIST OF ABBREVIATIONS -- FOREWORD -- PREFACE -- ACKNOWLEDGEMENTS -- CHAPTER 1 THE MONSTER UNLEASHED -- CHAPTER 2 BRAND NEW WORLD -- CHAPTER 3 BRAND STRATEGIES GONE W…
Countering the doppelganger effect and boosting brand positivity in the age of consumerism.
Countering the doppelganger effect and boosting brand positivity in the age of consumerism.