From this book, you will learn specific techniques for making the web's two-way marketing conversation work successfully, productively, and profitably. Moran shows how to choose the right new marketing tools, craft them into an integrated strategy, and execute it, achieving unpr…
"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how--by trying lots of little things, studying the…
"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how-by trying lots of little things, studying the …
Your company's new Web site is a thing of beauty. Your creative department labored diligently to design a colorful, eye-catching site with fancy drop-down menus, sophisticated graphics and cool icons. You're happy and your employees are justifiably proud of their work, but unles…
"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how-by trying lots of little things, studying the …
Take advantage of web marketing, move fast, measure results, adjust and win in the competitive marketplace. Features changing the marketing mind-set from 'plan then execute' to a continuous refinement cycle and how to successfully deploy an on-line strategy that can create effic…