Do it wrong quickly

Do it wrong quickly: how the web changes the old marketing rules

by Moran, Mike

Type Book
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Take advantage of web marketing, move fast, measure results, adjust and win in the competitive marketplace. Features changing the marketing mind-set from 'plan then execute' to a continuous refinement cycle and how to successfully deploy an on-line strategy that can create efficiencies and rapid results.

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Title Statements

  • Full title :Do it wrong quickly : how the web changes the old marketing rules / Mike Moran.

Summary

Take advantage of web marketing, move fast, measure results, adjust and win in the competitive marketplace. Features changing the marketing mind-set from 'plan then execute' to a continuous refinement cycle and how to successfully deploy an on-line strategy that can create efficiencies and rapid results.

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Edition Statements

  • Publication Date:©2008.

Publication Statements

  • Publisher(s):IBM Press
  • Place of Publication:Upper Saddle River, NJ
  • Language:eng
  • Publication Date:©2008.

Notes

Includes index.

The Physical Object

  • Description:xxvii, 377 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:0132255960, 9780132255967
  • oclc:ocn145732924
  • LC Classification:HF5415.1265
  • Dewey Decimal:658.8/72

Table of Contents

pt. 1. That newfangled marketing -- Ch. 1. They're doing wonderful things with computers -- Ch. 2. New wine in old bottles -- Ch. 3. Marketing is a conversation -- pt. 2. That newfangled direct marketing -- Ch. 4. Going over to the dark side -- Ch. 5. The new customer relations -- Ch. 6. Customers vote with their mice -- pt. 3. That newfangled you -- Ch. 7. This doesn't work for me -- Ch. 8. This won't work where I work -- Ch. 9. This stuff changes too fast.

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Subjects

Customer relations Internet advertising Internet marketing Marketing sur Internet Publicité sur Internet

Writers

Moran, Mike

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