Digital marketing

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Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics.

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Title Statements

Full title :Digital marketing / by Ryan Deiss and Russ Henneberry.

Summary

Edition Statements

Publication Date:©2017

Publication Statements

Publisher(s):John Wiley & Sons, Inc
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:©2017

The Physical Object

Description:xiv, 334 pages : : llustrations ; : 24 cm.

Edition Identifiers

ISBN:9781119235590, 1119235596
oclc:ocn971162428
LC Classification:HF5415.1265
Dewey Decimal:658.8/72

Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success.

Subjects

BUSINESS & ECONOMICS / E-Commerce / Int… Commerce électronique -- Gestion Digital media Electronic commerce -- Management Internet advertising Internet marketing Marketing Marketing sur Internet Médias numériques Planification stratégique Publicité sur Internet Sites Web -- Développement Strategic planning Web site development