New food product development: from concept to marketplace

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"This second edition of a best-selling text provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, and then moving through development, final screening, and introduction into the marketplace." "With extensive experience in the field, the author outlines ways a company can organize for new product development and utilize available resources. Gordon W. Fuller focuses on the roles, functions, an…

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Title Statements

Full title :New food product development : from concept to marketplace / Gordon W. Fuller.

Summary

Edition Statements

Publication Date:©2005.
Edition:2nd ed

Publication Statements

Publisher(s):CRC Press
Place of Publication:Boca Raton, Fla
Language:eng
Publication Date:©2005.

The Physical Object

Description:388 pages : : illustrations ; : 25 cm.

Edition Identifiers

ISBN:0849316731, 9780849316739
oclc:ocm54536880
LC Classification:HD9000.5
Dewey Decimal:664/.0068/8

Subjects

Aliments -- Commercialisation Aliments -- Industrie et commerce Aliments -- Recherche Food Food -- Research Food industry Food industry and trade -- Technologica… food marketing Lebensmittel Levensmiddelenindustrie Marketing New products New products--Marketing Product management Produits commerciaux -- Gestion Produits nouveaux -- Commercialisation Produktinnovation Technological innovations Trade