Do it wrong quickly: how the web changes the old marketing rules
by Moran, Mike
Your company's new Web site is a thing of beauty. Your creative department labored diligently to design a colorful, eye-catching site with fancy drop-down menus, sophisticated graphics and cool icons. You're happy and your employees are justifiably proud of their work, but unless it generates business, your site is virtually worthless. Connecting with the consumer is the core of Internet marketing. In this age of multiple media outlets and short attention spans, says author Mike Moran, successf…
Read More ↓Title Statements
- Full title :Do it wrong quickly : how the web changes the old marketing rules / Mike Moran.
Summary
Your company's new Web site is a thing of beauty. Your creative department labored diligently to design a colorful, eye-catching site with fancy drop-down menus, sophisticated graphics and cool icons. You're happy and your employees are justifiably proud of their work, but unless it generates business, your site is virtually worthless. Connecting with the consumer is the core of Internet marketing. In this age of multiple media outlets and short attention spans, says author Mike Moran, successful marketing depends on speed and refinement. Gone are the days when businesses could afford protracted strategy sessions and elaborate advertising campaigns. The Internet gives consumers infinite options, so your company must make an impression - right now. Moran covers a mind-boggling amount of territory, from detailed technical advice to general marketing principles. While acknowledging that the new Internet marketing rules can be intimidating, Moran's message is clear: You may fail, but this new age offers unlimited opportunities to try until you get it right. getAbstract believes you can avoid many Web marketing mistakes by heeding his sage advice.
Read More ↓Edition Statements
- Publication Date:2007.
Publication Statements
- Publisher(s):IBM Press
- Place of Publication:Upper Saddle River, NJ
- Language:eng
- Publication Date:2007.
Notes
Includes index.
The Physical Object
- Description:pages cm
Edition Identifiers
- ISBN:0132255960, 9780132255967
- oclc:ocn226098717
- LC Classification:HF5415.1265
- Dewey Decimal:658.8/72
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Writers
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