Title Statements
- Full title :Digital analytics for marketing / Marshall Sponder, Gohar F. Khan.
Edition Statements
- Publication Date:2017.
Publication Statements
- Publisher(s):Routledge
- Place of Publication:London
- Language:eng
- Publication Date:2017.
The Physical Object
- Description:1 volume : : illustrations (black and white) ; : 26 cm
Edition Identifiers
- ISBN:9781138190672, 1138190675, 9781138190689, 1138190683
- oclc:on1064651387
- LC Classification:HF5415.1265
- Dewey Decimal:658.8340285
Table of Contents
Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network.
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