Title Statements
- Full title :Digital Analytics for Marketing.
Edition Statements
- Publication Date:©2018
- Edition:1st ed
Publication Statements
- Publisher(s):Taylor and Francis
- Place of Publication:Milton
- Language:eng
- Publication Date:©2018
The Physical Object
- Description:1 online resource (416 pages)
Edition Identifiers
- ISBN:9781317278436, 1317278437
- oclc:on1042158201
- LC Classification:HF5415.1265
- Dewey Decimal:658.8/340285
Table of Contents
"Cover" -- "Title" -- "Copyright" -- "Dedication" -- "Contents" -- "List of Figures and Table" -- "Manuscript Class. Reviewers at Zbklin School of Business and Rutgers University, and Other Academic Chapter Reviewers" -- "Preface" -- "1 The Evolution of Digital Analytics and the Internet" -- "2 Search Engines and the Internet" -- "3 Social Media History" -- "4 Digital Analytics Industry Players" -- "5 Basic Web Analytics and Web Intelligence" -- "6 Advanced Web Analytics and Web Intelligence" -- "7 Understanding and Working with Third-Party Data" -- "8 An Introduction to Social Media Analytics" -- "9 Leveraging Social Media Content and Analytics" -- "10 Advanced Text Analytics and Algorithms" -- "11 Geo-Location Analytics" -- "12 Social Media Actions Analytics" -- "13 Social Media Hyperlink Analytics" -- "14 Network Analysis and Social Network Mapping" -- "15 Mobile Analytics" -- "16 Aligning Digital Media with Business Strategy" -- "17 Applying Digital Analytics to a Social Network."
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