Title Statements
- Full title :Do it wrong quickly : how the web changes the old marketing rules / Mike Moran.
Edition Statements
- Publication Date:2010.
Publication Statements
- Publisher(s):Recording for the Blind & Dyslexic
- Place of Publication:Princeton, N.J
- Language:eng
- Publication Date:2010.
Notes
Originally published: Upper Saddle River, NJ : IBM Press, ©2008.
The Physical Object
- Description:1 audio disc ; : 4 3/4 in.
Edition Identifiers
- oclc:ocn526742791
- Dewey Decimal:658.8/72
Table of Contents
pt. 1. That newfangled marketing -- Ch. 1. They're doing wonderful things with computers -- Ch. 2. New wine in old bottles -- Ch. 3. Marketing is a conversation -- pt. 2. That newfangled direct marketing -- Ch. 4. Going over to the dark side -- Ch. 5. The new customer relations -- Ch. 6. Customers vote with their mice -- pt. 3. That newfangled you -- Ch. 7. This doesn't work for me -- Ch. 8. This won't work where I work -- Ch. 9. This stuff changes too fast.
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