Digital marketing for dummies

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Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. --

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Title Statements

Full title :Digital marketing for dummies / Ryan Deiss, Russ Henneberry.

Summary

Edition Statements

Publication Date:©2017

Publication Statements

Publisher(s):John Wiley & Sons
Place of Publication:Hoboken, NJ
Language:eng
Publication Date:©2017

The Physical Object

Description:1 online resource (1 volume) : : illustrations.

Edition Identifiers

ISBN:9781119235651, 1119235650, 9781119235613, 1119235618
oclc:ocn972352286
LC Classification:HF5415.1265
Dewey Decimal:659.14/4

Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success.