Advertising and societies: global issues

by Frith, Katherine Toland

Type Book

Rate 0.0 /5

Details

Files

Reviews

Download

Title Statements

Full title :Advertising and societies : global issues / Katherine T. Frith, Barbara Mueller.

Edition Statements

Publication Date:2003.

Publication Statements

Publisher(s):P. Lang
Place of Publication:New York
Language:eng
Publication Date:2003.

The Physical Object

Description:305 s.

Edition Identifiers

ISBN:0820462071, 9780820462073
oclc:ocn925836502
LC Classification:HF5823
Dewey Decimal:659.1/042

International advertising and globalization -- The globalization scenario -- Advertising and culture -- Advertising's interaction with economic and political systems -- Advertising and regulatory systems -- Advertising and global consumer issues -- Advertising and representations of the ¿7Fother" -- Children as consumers -- Advertising of controversial products -- Advertising and gender representation -- The commercialization of societies -- The end of reality.