"A design critic describes the ways in which manufacturers appeal to the emotions in order to sell their products. Tracing the art and science of package design, this book is aimed at students of popular culture, designers, marketing people - and anyone who goes shopping."--Site…
A design critic describes the ways in which manufacturers appeal to the emotions in order to sell their products. Tracing the art and science of package design, this book is aimed at students of popular culture, designers, marketing people - and anyone who goes shopping.
This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young di…
"This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young d…
This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young di…
'Advertising Shits in Your Head' calls adverts what they are - a powerful means of control through manipulation - and highlights how people across the world are fighting back. It diagnoses the problem and offers practical tips for a DIY remedy.
Calls adverts what they are—a powerful means of control through manipulation—and highlights how people across the world are fighting back. With case studies from both sides of the Atlantic, Raoul and Bonner showcase the ways in which small groups of activists are taking on corpo…
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argument and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it respec…
"In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different."--Jacket.
In this [book, the authors] shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture - a world outside of the consumer-dominated world that encompasses us - pervades everything from the antiglobalizat…
"In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different."--Jacket.