Advertising theory

Advertising theory

by Rodgers, Shelly Thorson, Esther

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Title Statements

  • Full title :Advertising theory / edited by Shelly Rodgers and Esther Thorson.

Edition Statements

  • Publication Date:2019
  • Edition:Second edition

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2019

The Physical Object

  • Description:xx, 548 Seiten : : Diagramme

Edition Identifiers

  • ISBN:9780815382492, 0815382499, 9780815382508, 0815382502
  • oclc:on1126402549
  • Dewey Decimal:659.101

Subjects

advertising Aufsatzsammlung Theorie Werbestrategie Werbeträger Werbung

Writers

Rodgers, Shelly Thorson, Esther

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