Advertising theory
by Thorson, Esther, Rodgers, Shelly
fromRoutledge communication series
0
Type: Book
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Advertising theory
by Thorson, Esther, Rodgers, Shelly
fromRoutledge communication series
0
Type: Book
<P><EM>Advertising Theory</EM> provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the ar…
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors …