Advertising theory

Advertising theory

by Rodgers, Shelly Thorson, Esther

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Title Statements

  • Full title :Advertising theory / ed. by Shelly Rodgers and Esther Thorson.

Edition Statements

  • Publication Date:2012.

Publication Statements

  • Publisher(s):Routledge
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2012.

The Physical Object

  • Description:614 p. ; : 23 cm.

Edition Identifiers

  • ISBN:9780415886611, 0415886619, 9780415886628, 0415886627, 9780203149546, 0203149548
  • oclc:ocn786491590

Subjects

85.40 marketing advertising Industrial publicity Publicité industrielle

Writers

Rodgers, Shelly Thorson, Esther

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