Toxic sludge is good for you blows the lid off of today's multi-billion-dollar propaganda-for-hire PR industry, revealing how public relations wizards concoct and spin the news, organize phony "grassroots" front groups, spy on citizens, and conspire with lobbyists and politician…
Advertising theory
by Thorson, Esther, Rodgers, Shelly
fromRoutledge communication series
<P><EM>Advertising Theory</EM> provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the ar…
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors …
La decimosexta edición de Kleppner Publicidad combina la tradición de brindar una cobertura básica de los campos de la publicidad y de la promoción, junto con una descripción a fondo del entorno rápidamente cambiante dentro del cual opera el marketing moderno. El texto ofrece un…