Advertising theory
by Thorson, Esther, Rodgers, Shelly
fromRoutledge communication series
<P><EM>Advertising Theory</EM> provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the ar…
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors …
"Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors…
La decimosexta edición de Kleppner Publicidad combina la tradición de brindar una cobertura básica de los campos de la publicidad y de la promoción, junto con una descripción a fondo del entorno rápidamente cambiante dentro del cual opera el marketing moderno. El texto ofrece un…