Advertising theory

Advertising theory

by Rodgers, Shelly, (Shelly Lannette) Thorson, Esther

Type Book
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Title Statements

  • Full title :Advertising theory / edited by Shelly Rodgers and Esther Thorson.

Edition Statements

  • Publication Date:2012.
  • Edition:1st ed

Publication Statements

The Physical Object

  • Description:1 ressource en ligne ([xxx], 614 p.) : : illustrations, figure, tabl

Edition Identifiers

  • ISBN:9781283461788, 1283461781, 9781136514876, 1136514872
  • oclc:ocn865464409
  • LC Classification:HF5821

Subjects

advertising Livre électronique (Descripteur de form… Publicité Publicité industrielle Recueil de contributions (Descripteur d… Ressource Internet (Descripteur de form…

Writers

Rodgers, Shelly, (Shelly Lannette) Thorson, Esther

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