Consumer value: a framework for analysis and research

by Holbrook, Morris B.

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Title Statements

Full title :Consumer value : a framework for analysis and research / edited by Morris B. Holbrook.

Summary

"'Serving the customer' and 'customer satisfaction' are central to every formulation of the marketing concept, yet few books delve with sufficient depth into issues concerning the dimensions that such service to the customer entails." "This comprehensive volume fills the gap by bringing together leading US and UK scholars to explore this contentious issue - the nature and types of consumer value. Various contrasting methodological and theoretical domains are employed to provide a comprehensive analytical framework that is applied to the full range of consumption-related phenomena." "The framework provides eight interrelated ways to think about these issues: efficiency, excellence, status, esteem, play, aesthetics, ethics, and spirituality." "With an international range of contributors and a highly individual approach, Consumer Value offers a useful teaching supplement to anyone studying a course on marketing in general or consumer behaviour in particular."--Résumé de l'éditeur.

Edition Statements

Publication Date:1999.

Publication Statements

Publisher(s):Routledge
Place of Publication:London
Language:eng
Publication Date:1999.

Notes

Titre de l'écran-titre (visionné le 11 juillet 2008).

The Physical Object

Description:1 ressource en ligne (xvi, 203 pages) : : illustrations

Edition Identifiers

ISBN:9786610195558, 6610195552
oclc:ocn300309395
LC Classification:HF5415.32
Dewey Decimal:658.8/342

Subjects

comportement du consommateur Consommateurs -- Comportement Consommateurs -- Recherche Consumer behavior Consumers -- Research e-books Livre électronique (Descripteur de form… Livres numériques Recherche en marketing Ressource Internet (Descripteur de form… Ressources Internet