A game-changing framework for staying top of mind with your audience-from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. …
A step-by-step guide showing you how to use content to keep your brand front and center; this invaluable book will help you position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. --
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research. The aim of using a dual-stage SEM and ANN approach is to obtain linear and non-compensated relationships…
"Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, the new edition brings together an expertly curated an…
"Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, the new edition brings together an expertly curated an…
"Since the publication of the ground-breaking first edition, there has been an exponential growth in research and literature about the digital world and its enormous potential benefits and threats. Fully revised and updated, the new edition brings together an expertly curated an…
Handbook of research methods in consumer psychology
"What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading …
Handbook of research methods in consumer psychology
Qualitative research contributions have enhanced scope in business management alongside the growth of consumer-centric marketing strategies, which is increasingly getting complex and multidimensional. Qualitative research helps understanding contextual interrelationships in busi…
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multip…
Based on research and case studies from the U.S. and U.K., the authors examine the paths taken by potential buyers. They describe the key drivers and barriers on the journey to purchase as well as identify the need to get key messages, key partners and key media all working toge…
What happens from the moment the thought of a purchase occurs - through to the ownership of the product - is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target, and brand man…
Based on research and case studies from the U.S. and U.K., the authors examine the paths taken by potential buyers. They describe the key drivers and barriers on the journey to purchase as well as identify the need to get key messages, key partners and key media all working toge…