This book analyzes the emerging concepts and theories of inclusiveness in business by explaining corporate social responsibility, social learning, and value co-creation, as critical elements to the success of firms. The authors explore the causes and effects and challenges assoc…
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated wit…
Qualitative research contributions have enhanced scope in business management alongside the growth of consumer-centric marketing strategies, which is increasingly getting complex and multidimensional. Qualitative research helps understanding contextual interrelationships in busi…
Qualitative research contributions have enhanced scope in business management alongside the growth of consumer-centric marketing strategies, which is increasingly getting complex and multidimensional. Qualitative research helps understanding contextual interrelationships in busi…
This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands,…
"Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. This book presents new models and the necessary political and market strategies needed to make them successful. It will s…
"Rajagopal has put forward an outstanding collection of chapters dealing with a wide range of important sustainable business topics for developing economies. This book presents new models and the necessary political and market strategies needed to make them successful. It will s…
This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands,…
This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their image, brands,…
La 4e de couv. indique : "The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior. Such shifts i…
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the ma…