Advertising theory
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation.
Read More ↓Title Statements
- Full title :Advertising theory / co-edited by Shelly Rodgers and Esther Thorson.
Summary
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation.
Read More ↓Edition Statements
- Publication Date:2012.
Publication Statements
- Publisher(s):Routledge
- Place of Publication:New York
- Language:eng
- Publication Date:2012.
The Physical Object
- Description:1 online resource (xxix, 614 Seiten
Edition Identifiers
- ISBN:9780415886611, 0415886619, 9780415886628, 0415886627, 9780203149546, 0203149548
- oclc:ocn786110385
- LC Classification:HF5821
- Dewey Decimal:659.101
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