Agile marketing

Agile marketing

by Accardi-Petersen, Michelle

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Title Statements

  • Full title :Agile marketing / Michelle Accardi-Petersen.

Edition Statements

  • Publication Date:©2011.

Publication Statements

The Physical Object

  • Description:xv, 232 pages : : illustrations ; : 23 cm

Edition Identifiers

  • ISBN:9781430233152, 143023315X
  • oclc:ocn662409227
  • LC Classification:HF5415.1
  • Dewey Decimal:658.800973

Table of Contents

Introduction -- 1. Agile: marketing's new method -- 2. A practical case for using agile methods -- 3. Collaborative leadership -- 4. Plan, fail, iterate, succeed -- 5. How to get moving in agile -- 6. Crowdsourcing or once again formalizing my practice.

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Subjects

Business enterprises -- Marketing Marketing Marketing -- États-Unis Marketing -- United States United States

Writers

Accardi-Petersen, Michelle

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