Basic marketing

Basic marketing: a global-managerial approach

by McCarthy, Edmund Jerome

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Title Statements

  • Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy ; William D. Perreault.

Edition Statements

  • Publication Date:1993.
  • Edition:11. ed

Publication Statements

  • Publisher(s):Irwin
  • Place of Publication:Burr Ridge, Ill. u.a
  • Language:und
  • Publication Date:1993.

The Physical Object

  • Description:Getr. Zählung : : zahlreiche Illustrationen, Diagramme, Karten.

Edition Identifiers

  • ISBN:025610509X, 9780256105094, 0256128774, 9780256128772
  • oclc:ocn632615795

Writers

McCarthy, Edmund Jerome Perreault, William D.

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