Basic marketing: a global-managerial approach

Title Statements

• Full title :Basic marketing : a global-managerial approach / E. Jerome McCarthy and William D. Perreault Jr.

Edition Statements

• Publication Date:1993.
• Edition:11th edition

Publication Statements

• Publisher(s):Irwin
• Place of Publication:Burr Ridge, Ill
• Language:eng
• Publication Date:1993.

Notes

The Physical Object

• Description:Paginaţie diferită : : tab., il. color, fig., graf. ; : 26 cm

Edition Identifiers

• ISBN:025610509X, 9780256105094, 0256128774, 9780256128772
• oclc:ocn895636234

Subjects

Writers

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• Basic marketing

  1993.

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