Behavioral economics for dummies

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Looks at how psychological factors, including instinct, social pressure, and mental framing, influence an individual's financial and purchasing choices.

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Title Statements

Full title :Behavioral economics for dummies / by Morris Altman.

Summary

Looks at how psychological factors, including instinct, social pressure, and mental framing, influence an individual's financial and purchasing choices.

Edition Statements

Publication Date:©2012

Publication Statements

Publisher(s):J. Wiley & Sons Canada
Place of Publication:Toronto
Language:eng
Publication Date:©2012

Notes

Includes index.

The Physical Object

Description:xx, 360 pages : : illustrations ; : 24 cm

Edition Identifiers

ISBN:9781118085035, 1118085035
oclc:ocn761459497
LC Classification:HB74.P8
Dewey Decimal:330.01/9

Introducing behavioral economics: the science of making real-world choices -- Understanding choice -- Growing the economic pie: the economic importance of ethics, well-being, and culture -- When bubbles and busts and inefficiencies are possible: some behavioral insights into the strange world of economic reality -- The part of tens.

Subjects

Economics -- Psychological aspects Économie politique -- Aspect psychologi… Ekonomisk psykologi Finance, Personal -- Decision making Finances personnelles -- Prise de décis… Nonfiction Verhaltensökonomie