Beyond six sigma: Profitable growth through customer value creation
Presents an approach to creating and sustaining value through the application of "customer value" focused Six Sigma tools and techniques. The authors present an approach called Customer Value Creation (CVC) that guides this improvement in strategic execution-linking strategy, Six Sigma, behavioral economics, product development, and marketing. This insightful book presents a new approach to creating and sustaining value through the application of the next generation of "customer value" focused …
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- Full title :Beyond six sigma : Profitable growth through customer value creation.
Summary
Presents an approach to creating and sustaining value through the application of "customer value" focused Six Sigma tools and techniques. The authors present an approach called Customer Value Creation (CVC) that guides this improvement in strategic execution-linking strategy, Six Sigma, behavioral economics, product development, and marketing. This insightful book presents a new approach to creating and sustaining value through the application of the next generation of "customer value" focused Six Sigma tools and techniques. The authors present a proven approach called Customer Value Creation (CVC) that guides this improvement in strategic execution-linking strategy, Six Sigma, behavioral economics, product development, and marketing. This book shows professionals how to leverage skills developed in Six-Sigma and product development into the sciences of marketing and strategy.
Read More ↓Edition Statements
- Publication Date:2006.
Publication Statements
- Publisher(s):John Wiley & Sons
- Place of Publication:Hoboken, N.J
- Language:eng
- Publication Date:2006.
The Physical Object
- Description:303 s
Edition Identifiers
- ISBN:0471681512, 9780471681519
- oclc:ocn474824754
- LC Classification:HD62.15
Table of Contents
Preface.[p/]PART I:PREPARING FOR GROWTH.[p/]II. Beyond Six Sigma.[p/]III. The Outside--In Perspective.[p/]IV. The Value Perspective.[p/]PART III: VALUE ANALYSIS.[p/]V. Dimensions of Growth.[p/]VI. Demand Chain Economics.[p/]VII. Value Based Innovation.[p/]VIII. Solution Valuation.[p/]IX. Value Based Decisions.[p/]PART IV: EXECUTION.[p/]X. Value Exchange.[p/]XI. Executing the Strategy.[p/]PART V: SUMMARY.[p/]XII. Creating the Growth Platform.[p/]Addendum: Exploration of Growth Dimensions.[p/]XIII. Customer Profitability, Share of Wallet, Number of Customers.[p/]APPENDIX.[p/]XIV. Growth Tools. / INTRODUCTION.[p/]I. Customer Value Creation.[p/]PART II.
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