Branding for dummies

Branding for dummies

by Chiaravalle, Bill

Type Book
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Title Statements

  • Full title :Branding for dummies / Bill Chiaravalle and Barbara Findlay Schenck.

Edition Statements

  • Publication Date:2015.
  • Edition:Second edition

Publication Statements

  • Publisher(s):John Wiley & Sons
  • Place of Publication:Chichester
  • Language:eng
  • Publication Date:2015.

Notes

Previous edition: 2007.

Includes index.

The Physical Object

  • Description:xii, 368 pages : : illustrations ; : 24 cm

Edition Identifiers

  • ISBN:9781118958087, 111895808X
  • oclc:ocn910526665
  • Dewey Decimal:658.827

Subjects

Brand name products Business names Product management Produits commerciaux -- Gestion Produits de marque Raison sociale

Writers

Chiaravalle, Bill Schenck, Barbara Findlay

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